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Your Podcast Deserves To Stand Out!

Your Website? Has a cutting-edge design!
Your Instagram account? Has a super stylish look!
Your Youtube videos? Look like little movies!

But, did you ever take a closer listen to your podcast?

Hi, I'm Olav,

sound engineer and podcast editor.

Read the information below and understand,

💡 what most podcasters don't even think about and

🤝 how I can help you to upgrade your own podcast.

The number of podcasts worldwide is increasing and the professionalisation of podcasts is in progress too.

Currently there are about 4 million podcasts registered. Podcasts are in the process of establishing themselves as a new medium besides TV, radio and social media. Although many of them are intended as hobby projects, more and more also are used as serious marketing tools for entrepreneurs and companies.

The technology available to us today makes it simple and comfortable to produce audio content easily and quickly. Countless apps on the smartphone or a computer connected to a videoconferencing make it possible to record audio on the fly.

But because of pure simplicity, one aspect is often forgotten: The Sound Quality.

Did You Know This?

Bad sound quality

⚡ causes your audience listening fatigue,
⚡ makes your podcast seem cheap instead of professional,
⚡ gives the impression that you are not presenting yourself to your audience with full commitment.

🛑 Science has proven that poor sound quality has a negative impact on the credibility of the speaker.

While podcasters can produce audio with the push of a button, the dilemma is, that they often aren’t aware of what poor audio quality means for the listener's attention.

Here are some examples of quality deficiencies that can be heard in many podcasts:

•    Loudness inconsistency
•   Room reverb (echoing sound)
•   Distracting noises (ambient noise, air-conditioning, humming, etc. )
•   Dull or harsh overall sound
•   Plosives consonants like loud „B“, „P”, “T”
•    Coughs and throat clearings

• Disruptive pauses, mistakes

Good sound quality is characterized by

💎 natural flow of speech and dialogues,
💎 pleasant sound and controlled volume level of the voice(s),

💎 consistency across all episodes.

👍 A good-sounding audio production creates a comfortable listening experience for your listeners and supports their focus on the whole content.

Podcasting has already turned into a worldwide industry. More competition is on the rise. It's a competition about listener numbers and in consequence of this an advertising competition.

📈 In 2022 over 422 million world-wide people listen to podcasts, which is about 20% of all internet users.

📈 The US podcast ad revenue will double to $4 billion from today by 2024 a study says.

📈 Even more, the same source estimates the value of the podcast industry at nearly $95 billion by 2028.

Taking this information into account, a growing awareness of good podcast sound quality is inevitable and will create a corresponding expectation.

Three Examples Of How Quality Has Prevailed!

1. MP3 Audio Files
The sound quality of MP3 files 20 years ago was obviously bad. Compared to a CD the quality loss was easy to recognize. But MP3 files were comfortable. Their significantly smaller file size made them much easier to share and to carry a lot more music with you than using CDs or Wave files.
Nevertheless, there has been a technical development process. Over time the advantage of comfort decreased while there was a demand for optimising the MP3 conversion. Quality awareness succeeded and today it is almost impossible to hear a difference. Only specialists with trained and experienced ears in a perfect acoustic listening environment can differentiate between MP3 and the original.

2. Loudness War

Since digital audio tools got more effective and cheaper 25 years ago, new methods of audio processing conquered the market, allowing the loudness of a CD to be drastically increased. But the race for the loudest production began at the expense of sound quality. Many productions suffered from distortion artefacts and they were and still are really no joy to listen to.
Nowadays a new awareness arose, and even streaming services don’t support a loudness competition anymore. In fact, they technically assure now that every piece of audio is played back at the same volume. This will have positive feedback on music production in a way that maximal loudness isn’t the way to go anymore but a great sound that supports musical content as good as possible.

3. Individual Listening Experience:

In the last years, active noise-cancelling (ANC) headphones became very popular. The global market for ANC headphones is expected to reach over $9 billion by 2024. What is the reason? Noise pollution! There is noise everywhere 24/7. People need quiet timeslots, to be free of disturbing and distracting noise either for the need of silence for work (at home, on a trip, in an open-plan office) or to enjoy music and podcasts.

But quiet surroundings are rare, so the best solution is to get rid of the noise.

In A Nutshell:

▶ Sooner or later podcast listeners will expect decent audio quality and take it for granted, like the high resolution video quality of any TV station.
▶ For anyone who values their audience, it is recommended to also take care of the sound quality of their podcast and set the standard before others do.
▶ Neglecting sound quality can contribute to a decline in listener numbers.

The Solution For Your Podcast

The human brain is brilliant at filtering information outside of the given attention span in the moment.

However, this means hard work and makes the brain tire quickly.

Any podcast recording containing distracting or harsh noise or voices will (involuntarily) tire the listener - no matter the excellence of the content!

To glue your audience to their headphones and speakers your podcast needs captivating and exciting content AND competitive and consistent sound that supports and transports your audio material!

Provide your listeners with a pleasant and comfortable non-distractive listening experience so they can enjoy each episode 100% fully focused on your content.

Two steps are important to achieve your desired audio quality:

Step 1

An excellent-sounding podcast needs good-quality raw material as the foundation.

But you don't need high-end recording studio gear. Even with standard equipment you can achieve very good results.

If you need help, just contact me and I can support you in this process.

Step 2

Adequate editing of the recorded audio is crucial.

Editing is sculpting the raw audio file and includes
•    reducing of many kinds of noises,
•    creating a natural flow of language,
•    smoothing the tonal balance,
•    creating consistent loudness dynamic,
•    creating a consistent pleasant sound across all episodes.

Luckily, we live in such great times that audio processing are possible at a level that has been science fiction just 20 years ago! Audio technology achieved a quality peak so that there are no quantum leaps to be expected.

Nevertheless, the way how to leverage all the great audio tools is important.

Read Here How I Can Help You

From my experience, editing audio requires training, skills, time and stamina.

There are many opportunities how you can learn everything about audio processing yourself, for example by buying courses or diving into a huge amount of Youtube videos. But often you gain too much unspecific knowledge.

Editing a 30-minute podcast episode can’t be carried out in 10 minutes. You need to listen at least once in complete either before or while editing (if you are very experienced). Taking into account the time required for hundreds of individual editing operations, trial and error, comparison with reference recordings, etc., it is very likely that you invest much more time than the episode duration itself.

Additional tracks such as music and interview guests lead to even more effort.

If you plan to publish weekly episodes, you will spend many hours per month just editing. This can quickly make you feel frustrated because you invest a lot of time and won’t achieve your desired result.

I know exactly how this feels for you.

Starting with zero knowledge I went through all the ups and downs of a 30-year learning curve.

Finally, I know how to leverage all the tools for recording and processing audio effectively to produce high-quality results.

My motivation from an intense desire to know how audio works and how to tweak it.

At the age of twelve, I had the chance to get my hands on knobs and patch cords of an analogue modular synthesizer. The resulting sounds fascinated me in a way which made me listen to music with different ears.

This event triggered my enthusiasm to know everything about music and audio production, and to this day I passionately follow the development of audio technology.

My true passion is the creation of the best audio experience for any use case.

By taking over the time-consuming audio editing task I help you to save time and energy effectively for podcast content, strategy, planning and marketing.

Your voice is the most powerful tool

to build a strong personal connection

between you and your audience.

Let’s work together

and I create a consistent sound for your podcast!

Our Working Process

Choose your plan. After purchasing I send you information about the next steps (for example delivery date).

I will provide you with a cloud link and you can upload your audio file.

After receiving your file I will start working asap.

Once the work is completed, I will deliver the finished file and you can enjoy the desired result.

Pricing examples

Service tasks

Duration

Speakers

Revision

Audio Optimising

Speech Optimising

Mixing, Mastering

Intro/Outro
Additonal Audio

Basic

€

€229,- per month (4 episodes)

up to 30 minutes

1
Standard
✅
✅
✅
-

Pro

€

€329,- per month (4 episodes)

up to 30 minutes

Platinum

€

139

€499,- per month (4 episodes)

up to 30 minutes

Explanations:

Audio Optimising

Standard = general algorithm based reduction of broadband noise

High Quality (HQ) = Targeted reduction of
        - Hum, noise, hiss
        - Mouth clicks, coughs, throat clearing, etc
        - Room reverb
        - Misspeakings, Mistakes
        - Plosives consonants (loud Ps, Bs , Ts, …)

Speech Optimising

Achieving a natural flow of speech by targeted deleting of filler words (ahms, uhms) and pauses

Mixing, Mastering

Achieving volume consistency and tonal balance

Additional Audio

Adding and mixing of content provided by you like
        - Additional audio tracks (e.g. phone call recordings),
        - Jingles, SoundFX, etc.

Duration

For each started additional minute I charge a surcharge of 2 %.

Speakers

For each additional podcast guest or host I charge a surcharge of 25%.

Payment method

PayPal

All prices excl. VAT

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And Receive My Quick Tips Recording Guide As A GifT!

Your Benefits:

I will send you an email containing:

1. A Booking Link for a free 15 minute video meeting.
Let's talk about your needs and how I can help you.

2. A Download Link for my quick tips guide.
This will help you how to make good recordings.

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30 Day Money Back Guarantee

30-Day Money Back.

If you are not happy with the final result just send me an e-mail, stating that you are not satisfied and ask for your refund.

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